The aim of advertising is to win the minds and hearts of the target audience. The development of these advertisements requires concise experiences and skills in order to relay contextual moods that align with the adverts being made. I once watched an advertisement made via Citizen TV about the second most prominent telecommunication company referred to as Airtel in Kenya. Its main orientation was based on giving concise information and boosting customer confidence in using the Airtel Money services (Airtel Money 2015). The first alarming image from this clip was the stage setup. It had branded Airtel’s culture ...
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