Critically evaluate the macro and micro-competitive environments facing airline companies using module and framework?
For the micro-competitive environment, I will be analysing Ryanair against The Five Forces Framework. Under this framework, the competitive rivalry is linked to threats from potential entrants, bargaining power of buyers, threat from substitutes, and bargaining power of suppliers. The threat from potential entrants is relative less due to the nature of the aviation industry. The major reason being the capital required to start a new airlines. Any new entrant will have a well thought of strategy to take on Ryanair. From the case study it seems they have most of the things correct. Any new entrant, besides the capital requirement, ...
