Essays on Amateurism

Introduction

For years, there has been a major debate over paying or not paying college athletes. These college athletes are making their schools millions of dollars from advertising and ticket sales, increase enrolment, and their performance creates a legacy for colleges. Some colleges are paying their coaches 5 million dollar salary. The organization responsible for managing college sports, the NCAA (National Collegiate Athletic Association) is paying its executives millions of dollars in salary. But, when it comes to paying the labour that helps the colleges and the sports association have a clear answer, they are student-athletes. Therefore, treatment of college ...

There is a long-standing debate on whether student-athletes should be paid for services rendered to their respective colleges or universities. On one end, it is true that the very spirit of amateurism dictates that such benefits should only come in the form of school stipends, perhaps as an added benefit to scholarship grants. On the other hand, it is also true that the magnitude of revenues garnered by universities, amounting to hundreds of millions and in some cases even billions of dollars, would imply that it is only fair for students to have at least a minimal amount of ...

EXECUTIVE SUMMARY

Protecting the House of Under Armour Patrick Kraft and Jason W. Lee’s article “Protecting the House of Under Armour” tells the story of a “young and up-and-coming” brand (2009, p. 112), Under Armour, who has become the leader of performance apparel, with an uncontested 75% market share, by applying innovative and efficient marketing strategies. Competing against globally renown brands such as Nike and Adidas, the mission of Under Armour, to become a reputable brand in the sportswear market was not an easy one, yet the company succeeded in making its products highly appreciated by athletes around the world, positioning ...