- Chapter 1: Introduction This project is focused on a creating mobile application based on android mobile OS. There are several frameworks out there that can be used for the application development, and it is necessary to opt the best framework for creating a robust application. The main aim for creating this application is to connect more people with the company and make something that will be useful once the project has been completed. The application is developed for a company called AL-MASA that based in Saudi Arabia, and their work involves different types of media including web design, live radio ...
Essays on Apple's
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An article written by Ben Kunz on the Business week daily talks about apple's pricing game. Article known as "How apple plays the pricing game" the strategies Steve Job employed in the marketing of his product to compete competitively in the market.
Job is seen as a master in the use of price decoys, bundling, obscurity and reference prices to make the consumer see Apple's products as a good deal (Lowensohn 1). A good example is seen where apple introduced the iPod Touch media player at three point prices of $300, $299 and $229 both higher than the Iphone. It ...
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