Abstract
The current study examines Romweber Furniture Factory, particularly its history, status, and future problems. It explains that the firm was formed through the merger of Batesville Cabinet, American Furniture, and Batesville Coffin companies. It also notes that the Romweber Company increased its sales volume through various promotions and, hence, improved its competitiveness. The paper then traces the history of the business from the merger of previously independent firms. It then describes the company’s method of trading products across the United States and its effort to overcome the Great Depression through the sale of five-pound fruitcake boxes. After 1959, ...
