[University] 1. Why is the topic of “multidivisional marketing” attracting corporate attention at BD? Is it a good idea? The ‘multi-divisional marketing’ strategy is an attempt of the company to consolidate and improve its seemingly cluttered organizational structure and supply chain management. The company’s multi-divisional marketing strategy focuses on four key areas; market segmentation, value-added services and programs, improvement of information systems and the reorganization of its sales and marketing structure. It should be noted that BD has a complicated organizational structure. Accordingly, the company is divided into 19 operating divisions; each with its own marketing, sales, distribution ...
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