Urth Caffé offers the highest quality desserts to attract customers and create customer loyalty. The business also sources its coffee directly from farmers and roasts its own coffee beans to ensure that it provides the highest quality unique coffee relative to its competitors who rely on industrially produced coffee. The business relies on internet platforms to create awareness of its product through its website. The business also heavily relies on word-of-mouth to inform customers and potential customers of its products. Lastly, the unique products of the business results in existing consumers marketing it to their social and professional networks.
Lessons on Branding
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