Q1. An overview of the selected company (history, financial status, etc.) Chrysler is the recognized as the third largest Detroit’s auto firms around the globe. The invention of the Chrysler can be traced from the Maxwell Motor Company that was formed in 1913. In the early 1920s, the company faced financial constraints, and they sold their rights to Walter P. Chrysler. I think that Walter approach to revitalizing the company was unique, and this is the reason the company bounced back to reign the automobile market. Chrysler is presumed as the pioneer to convince the firms to manufacture ...
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Introduction
Chrysler Group LLC is one of the largest automobile manufacturing companies in the world. Along with General Motors and Ford Motor Company, these three companies are known as the “big three” in the US market. Chrysler is headquartered in Auburn Hills, Michigan. Currently, Chrysler is a wholly owned subsidiary of the Italian Automaker, Fiat S.P.A. The flagship brands of Chrysler are Chrysler 200 and 300, Dodge, Ram and Jeep. The journey of Chrysler was not always smooth. Upon its establishment in 1925, it soon became one of the most popular car brands in USA. From 1930s till late 1950s, it ...
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