Analyze the business model of Zipcar using the Porter’s five force model
The porter’s five model is a tool used to analyze the business situation present, understand the strength inherent in the company especially regarding its competitive position and the business environment a company is about to enter into or faces as it operates. Zipcar is a company that has created a different market segment in the transportation sector where people are able to share their cars. Evaluating the company using the Porter’s five force model, the company has no strong rivals in the sector. The only rivals considered are the public transportation system and car rentals. These services do not have the ...
