Essays on Evens

Introduction

One could hardly imagine a resident of the developed country who has never delved into such aspect of popular culture as sport – either by buying a soccer ticket, buying exactly the same sneakers model David Beckham was wearing in that Adidas commercial, following the Olympics on TV or hunting some rare baseball cards. In the modern world, sport activities have become extremely different from the leisure games they used to be as they were invented. In the recent decades, significant societal, economic, political and cultural transformations turned sport not just into a socially meaningful phenomenon but rather in an ...

It is undisputable that there is a glaring disparity between non-commercial and commercial radio. It is important that every element of radio focuses on certain facts that underlie the dynamics of media. Non-commercial radios are operated on the non-profit basis thus does not run any form of advertisement. Moreover, “community media has often suffered recognition in several countries but have eventually been able to attract sources of funding” (Evens et al. 113). It is critical to the understanding of radios to note that the level of engagement on the two differs and for the upcoming talent, non-commercial radio makes ...

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Literature Review

Professionals and scholars in the field of marketing and management have since become fascinated with the idea of co-creation. Zwick et al. (2008, pp. 163-196) emphasized the importance of co-creation with regard to its political impact in the cultural, social and economic realms, taking into consideration the notion of Michel Foucault on the government and labor-and-value theories advocated by neo-Marxism. Contrary to the traditional perception of consumers as passive entities in any given market, co-creation brings to light their capabilities in terms of practicing their power to interact with firms on resource ...

Introduction

In this paper, the discussion of financial crisis across Europe and the value of sports on TV have been discussed. The paper is based on the argument that the crisis in Europe will affect the value of sports on Television. Television broadcasting of sport events is a significant trend, which has provided a million of people with an access to TV viewers from different parts of the world. The emergence of new technology of information and communication has allowed Television channels to transmit events at any moment. In this paper, it has been agreed that the European financial crisis will eventually ...