Essays on Fresh Direct

Question one: strategies companies use to compete

Companies use different strategies to compete in the market. Typically companies employ the concept of pricing to position them favourably in the market against their rivals. Pricing involves the use of price discrimination, discounts and lowered price models. Price constitutes one fundamental factor that determines consumer decision making. Consumers would prefer low prices to high prices and would consequently go for lowly priced commodities for satisfaction of their wants and needs. Companies also employ marketing techniques to compete in the market. In marketing, companies offer special rates for commodities give after sale servicing and provide additional material for consumers ...

Problem summary

Fresh Direct is an online grocery store, which delivers perishable and packed food items to homes and offices in the wide range of U.S. cities. Most important principle of Fresh Direct functioning lies in providing clients with higher quality at lower prices. To ensure practical application of this principle, Fresh Direct created a modern production centre, hired expert personnel, paid special attention to quality management systems, ensured highest standards for cleanliness, health and safety and , what is most important, managed to establish unique direct relationship between growers and producers, which helped the company get reduced purchase prices from growers. Policy ...