Introduction:
The article “Five numbers that show how Aldi has revolutionised grocery shopping” published in the online version of Daily Telegraph dated 29 September 2014 is the topic of investigation for this paper. The main features of the article relate to how Aldi respond to the overall competitive environment in the UK grocery market. In addition, the article outlines how the discounter has made great strides in the UK grocery market. The marketing story undertaken relates to the grocery sector for this investigation which has implications on every individual in the society.
The foremost talking point in the ...
