Introduction
Customers are a vital part of any business entity because they are the life of an organization. Many companies take their relationships with their clients very seriously hence this begs the attention of customer relationship management. The process customer relationship management is primarily the practices, strategies and most importantly technologies used by companies to interact with their clients (Rouse). It entails the analysis and management of the rate of customer interaction with the business. Key areas of interest are within the points of contact with the customer like direct mail, telephone, live chat, websites, social media and even trough ...
