Essays on Hilton Hotels Corporation

Strengths

Among Hilton Hotels Corporation's strengths is its diversified product portfolio that comprises of resorts, restaurants, holiday homes and hotels. This diversification is also available in terms of price. An advantage of such a diversified portfolio is that it cushions the firm against economic downturns as it has services available for different levels of disposable income. In addition, this portfolio helps the firm mitigate service failures by a single brand, as other brands are perceived by the market independently. Hilton's global leadership position gives it superior bargaining power in regards to suppliers; furtherance, it ensures the firm enjoys economies of ...

Introduction

The Hilton Hotel HHonors program is a service that is ran in both Hilton Hotels Corporation and Hilton International. Hilton views this program as a highly effective marketing tool set to serve the frequent business traveler. This is at an aim to create and retain loyal customers given the severe competition in the hotel industry. This loyalty program works by allowing regular guests to acquire and accumulate points as well as airline miles every time they use any of the Hilton services offered. This program is among the largest of its kind with over 30 million registered users.

Q1 (A) Strengths and Weaknesses of the Hilton HHonors Program from the Standpoints of Hilton Hotels Corp and Hilton International

Green, ...