Strengths
Among Hilton Hotels Corporation's strengths is its diversified product portfolio that comprises of resorts, restaurants, holiday homes and hotels. This diversification is also available in terms of price. An advantage of such a diversified portfolio is that it cushions the firm against economic downturns as it has services available for different levels of disposable income. In addition, this portfolio helps the firm mitigate service failures by a single brand, as other brands are perceived by the market independently. Hilton's global leadership position gives it superior bargaining power in regards to suppliers; furtherance, it ensures the firm enjoys economies of ...
