In order to be successful and reach the expected goals, a company oriented on providing consumers with goods and/or services has to create a marketing mix that would meet the expectations and satisfy the needs of a the target group. Product, price, promotion and place are the four components in a marketing mix. A product has to have some specific qualities, cost the right amount of money, be advertised in a certain way and be available in the right time and at the right place. When marketing managers seem to be mostly concerned about the product, its promotion and estimation of the appropriate price, ...
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- Internet - The dark side of the Internet: Attacks, costs and responses Available at: http://www.deepdyve.com/lp/elsevier/the-dark-side-of-the-internet-attacks-costs-and-responses-SaqSoGfsuq - The Internet and Web technologies have originally been developed assuming an ideal world where all users are honorable; however, the dark side has emerged and bedeviled the world. - What are the bright and dark sides of Internet? According to the Internet Society, Internet has the capability to improve the livelihood of people, communities, organizations and communities. This dream can be achieved by employing a collaborative approach involving partners, Chapters and individual contributors. A collaborative approach can come up ...
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