Essays on Internet Advertising

Internet Marketing: The importance of using the internet as a marketing tool

Introduction The purpose of this paper is to not only point out the importance of the internet as a marketing tool but also to highlight the implications of the web on business decision-making processes. The internet has provided a rare opportunity for companies throughout the world to move their operations beyond the physical constraints of the traditional product distribution channels creating an enormous wealth of possibilities for businesses to exploit (Kiang and Chi). Today, the web today has more than 77% rates of penetration in most advanced markets with the emerging markets such as China, Brazil, and India accounting ...

International marketing

Adana kebab is the new product (snack) that will be offered to the Turkish urban market. In most instances, the workers would prefer snacks during lunch hours since they save on time. Therefore, this forms the basis of product selection. With the increasing working population in Turkish towns, snacks have become one of the most looked after foods in Turkey. The product will in offered in sticks and packaged in light polythene packing papers. Adana Kebab, therefore, offers a new experience to the working Turkish population given its outstanding characteristics

Target Market

Marketing the new product in the market emphasis on ...

Executive Summary

The possible opportunities of offering educational solutions in the Indian education market are numerous. For this reason, the company plans to enter this market to exploit these opportunities. Specifically, it will sell tablets to the learners to facilitate their learning. The brand consciousness among the Indian consumers is high. The company will, thus, sell high-quality, state-of-the-art tablets to attract the target customers. It will distribute these products through the retailers and online. Additionally, the company will use mobile device advertising and internet advertising to market its products. It will utilize online interactive promotion games and penetration pricing strategy to ...

Background information

Jingit is a company which is located in Bloomington in Minnesota, United States. It was started by Todd Rooke and Joe Rogness. The main objective is to help the sellers and companies to reach to the consumers the more. With Jingit, The potential of getting to the consumers is enabled. This is so because of Internet advertising. People are paid to watch an advertisement so that they bypass the advertisements that are seen in TV stations. This way, the consumer is reached faster and conveniently. The technology is purely web-based and targets companies that want to use the Internet to ...