Essays on JC Penny

Business policy case study

Executive Summary The case summarizes the challenges that JC Penney faced in the 1990s and developments that it brought in 2000. JC Penny was a retailer on the front line in the U.S. thus, found it difficult to embrace changes in the late 1990s. The plans for growth became an obstacle to its effective operation in the 1990s, which later contributed to the company’s improvement. JC Penny relocated from a decentralized merchandising system to a consolidated merchandising system. The company linked its business goals with HR practices and put aside the Eckerd drugs store to pay attention to ...

Abstract

JC Penney is one of the largest retail stores in the world. It has a century long history of success. JC Penney has seen many big changes over the last 100 years in its product portfolio. However, the last effort to change it brand image went horribly wrong. It lost almost 33% of its customer base within a year, biggest in the history of retail industry. However, it has now realized that it needs to stick to its tried and tested brand image and also the operational tactics that have succeeded for the last 4 decades. Once those are in place, ...

The competitive market position of JC Penney

The competitive market position helps the company to deliver more value and satisfaction to target customers. JC Penney has the competitive market position. First, JC Penney conducted an advertising campaign under the banner, Fair and Square, for their products. This is attributed to their boldness against the competition in the market. Secondly, the company had adopted the traditional sales tactics to win over the other competitors. Their advertising mode was associated to be creatively jarring especially the “No!” spots. Further, JC Penny carried a ridiculously promotion although was confusing on his Forbes, “Done in By, Reverse False Advertising”.

The market strategy

A company ...