Most people have only heard of the rhetoric concepts of ethos, pathos, logos, Telos and Kairos, but they do not know what they mean. These terms are used mainly by Aristotle (book writer/author) in explaining how rhetoric functions. In ancient Greek, the works corresponded with rhetorical situations (Aristotle 33). The terms are used in advertising, especially in persuading the audience. The three common basic words used in persuading are ethos, logos, and pathos. Ethos is referred as credible or the ethical appeal (Aristotle 89). Therefore, it means convincing people based on the character of the individual, for example, in ...
Essays on Kairos
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Not long ago, I had to persuade my family to provide me with money to purchase a car. My approach was a combination between rhetoric and subtleness, which eventually led to convincing my parents to offer me money to buy the sport car that I wanted. Besides a strong and effective rhetoric that included logical (logos), emotional (pathos) and credibility (ethos) appeal, my method to convince my parents to support my plans to buy a car also took into consideration a rhetorical situation (kairos and topos) that influenced the response to my rhetorical exigence (demand). Purchasing a car is ...
The article “Self Making as Public Spectacle: Bodies, Bodily Training and Reality TV” is written by Bree Hadley, from Queensland University of Technology, Australia. It is published in “Scope: An Online Journal of Film and Media Studies” in Issue 24, October 2012. The article starts with the commentary on how reality TV shows has penetrated the media and its definitions of what real people are like has taken the society by a storm. Reality TV has recently exploded into the mainstream media and has taken over our televisions. It has already been written about extensively how these reality TVs ...
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