Introduction
Quality management (TQM) refers to an integrated approach developed to improve the quality at every level of the organization. It is a systematic quality improvement tool to achieve the purpose of performance improvement in terms of quality, productivity, customer satisfaction and profitability. It focuses on the continuous process improvement in the organizations to offer high customer value and meet needs of the customer. Four main factors are linked to the TQM strategy, such as customer satisfaction, employee involvement, managerial leadership and process improvement and control. The organizations that give preference to quality are needed to identify customers, their needs ...
