Essays on Modern Marketing

How can content marketing on social media channels be used in order to increase the level of customer engagement for the UK fitness industry?

Introduction Social media channels represent the new phenomenon, that has forced industries to change their attitude to marketing strategies, brand awareness, and customer engagement. The social media channels today pose certain threats to the traditional advertising, which treats the customers as a homogeneous crowd . In this extent, the social media channels are highly personalized presenting the versatile and verified social media content to the targeted audience. The marketing specialists are always in constant search of ...

Influence of Social Media on Marketing Strategies

Influence of Social Media on Marketing Strategies There is no denying the fact that social media has a huge and valuable impact on people lives nowadays. Moreover, person’s ordinary lifestyle, habits, and desires often depend on content or discussions there. For instance, some posts in Pinterest may become a good reason to buy a new dress or a necessary gadget. Different tweets help users to express their opinions, expand their knowledge about situation in the world and follow some of the famous people. In addition, humans start to build their view on products and services by reading others ...

MODERN MARKETING FOR AN ANCIENT CITY

MODERN MARKETING FOR AN ANCIENT CITY

Introduction

Belfast is one of the world’s most ancient cities, its location at the mouth of the River Lagan having been continuously occupied since about 2,000 years BCE. There are good reasons for this. Courtesy of the Gulf Stream, the site has a mild climate that seldom gets above 65 degrees F. or below 35 degrees F. Its northern latitude gives it one of the world’s shortest winter, and longest summer, days at the biannual solstices. It rarely snows. The city is ringed by low mountains that create a microclimate to ...