Essays on Negus

Undeniably, ethics is the core pillar of any organization. Business organizations that do not observe business ethics are highly prone to collapse mainly due to poor performance. Ethics entails the principles by which organizations execute their functions. Appropriate professional skills, high level of integrity, prudence, and practical management are essential for the organization’s success (Gross, Negus, and Ceng, 2000). Business managers require a high level of commitment to help them create and foster a favorable business environment necessary to maintain prudence in conducts. Also, such an environment should promote ethics and discourage fraudulent activity. However, unscrupulous managers exist ...

Question 1

Cultural meaning for Sony and its products was developed with the help of adapting country-specific characteristics of a product. For example, Walkman that was supposed to be marketed in the US was developed with regard to individualistic American culture. Individualistic nature of Americans was reflected in Walkman advertising campaign (Schiffman and Kanuk 306). Sony emphasized the difference in American and Japanese cultures while making this difference an indisputable advantage. Cultural meaning was developed with the help of Walkman advertising campaign using space creature meaning multicultural environment of American society. Walkman space creature was to embody lifestyle of migrants from different ...