Essays on Perishability

[Client’s name] [Institutional Affiliations] The article by Hitesh Bhasin is one of the latest news update on the service marketing. The article is directly related to the field of study, and it is very thought provoking. That is why I chose it. It is said in the article that services have zero inventory. This article made to think about the non-recurring services and the peculiarities of the service marketing in this case. Once given services are sold forever. The service business perishes, so the marketing strategy in this sphere should be built accordingly. That is also meant that ...

Analysis of Fogo de Chao Service Marketing

Abstract Contemporary challenges in the business environment are determined by globalization and the increasing complexity of the operations of organizations, which grow outside their national cultures. The effectiveness of marketing strategies for these organizations given high diversity and specificity of business in each of the countries is one of the important discussions in academic context. Service marketing is significantly different from a product for several reasons. To look at the challenges specific to service industry in a context of the international operation, this document analyzes the strategy of Fogo de Chao, Brazilian multinational company, operating steakhouse restaurants in the ...

Abstract

Managing small businesses is a complex undertaking that requires skills and perseverance. This is based on the understanding the small businesses face some challenges that are unique. Some of the key issues include limited access to funds, limited access to professional skills, and overdependence on the family. The small business managers also complain of long working hours and the need to be present in the running of the business. They also lack perpetual existence, which further complicates the succession politics. The owner has to constantly worry about how the business will perform if he or she dies. This paper ...

Car rental is the act of hiring a vehicle for use after a defined period of time and then returning it at the expiry of that period for an identified sum of money. The Car rental business in general has been lucrative of late with increased demands from clients who majorly consist of travelers and locals with either no car or have cars with problems. As an industry, the car rental business is a buzz of activities which could easily be said to have been characterized by the following factors which also do characterize other industries according to the Porter’s five ...

Abstract

Services industry is a typical industry. Its way of operation is different from any traditional manufacturing sector. Many managers try to manage a service industry like a product company and fail. For the successful running of a service company like the Grand Hotel Townsville, it is important to understand the concepts of service operations management. The main three founding concepts of services management are service package, characteristics of services and nature of services. Service package defines the resources and its capabilities. Characteristics of the services define the input and service interaction. Nature of service defines the differentiation and segmentation of the service within ...

Introduction

The business environment has undergone tremendous change with the increase in the globalization and technological development that have given birth to global organizations. The customers are better informed and more powerful as they have plenty of choices at their disposal and therefore customer loyalty is lower than what it was in earlier times. The customers demand high quality products that offer innovative features and utilities. It has become a challenging task for marketers to devise innovative strategies that are aimed at satisfying the needs and the demands of the global customers and also ensure that the future products and services ...