1. Prerequisites. In order to conduct a complete BCG-analysis we need the market growth rate and market share of each SBU as well as market shares of their main competitors to calculate relative market share. Since in the assignment we have only market shares of the business units and the rates of growth, we still need the respective market shares of competitors to present a relevant BCG-matrix. Failing such information, we base our portfolio analysis on assumptions and provide several options for different situations. 2. BCG-analysis. Before making any conclusions regarding the company portfolio and strategy, it is necessary ...
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Nike is a large - scale company which is famous all over the world. In 2015, the company raised approximately $ 30 billion, and every year this sum grows. The Nike factories are located 55 countries, employs more than 30 thousand people. It is an American brand that produces sport products, clothes and shoes well-known all over the world. The company is named after the Greek goddess of victory Nike. It produces products of such brands as Nike, Air Jordan, Nike Golf, Total 90, Team Starter, and others. The founders of the company are two students of the University of ...
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