Interview Report
Qualitative research remains one of the most important elements of contemporary business research. The practice shows that hospitality industry is not an exception in this regard, especially in today’s turbulent economy. Because the clients’ desires and preferences are dynamically evolving, relying on experience or secondary sources is no longer justified. Furthermore, there is strong evidence demonstrating that the mistakes committed at the business research stage may lead to serious losses incurred at the stage of business strategy execution (NRAEF Manage First, 2007) The interview with Mr. Mustafa Suer, who is a food & beverage manager of a luxury banquet * ...
