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Introduction Social Judgment Theory (SJT) is a persuasive theory that was proposed by Muzafer sheriff, Carolyn sheriff and Carl Hovland. Epistemologically this theory states that there exists a single universal interpretation (of one truth) on how people judge received messages. Ontologically, the SJT theory is deterministic since individual behavior is predictable (Connolly et al. 2000). Axiologically, SJT is value-neutral since the theoretical propositions remain objective and free from biasness. The theory of SJT explains how individuals judge the messages get. The theory also predicts that people accept or reject particular attitudes and messages (Connolly et al. 2000). Weekley and Ployhart ( ...
