Buyer Article Reviews Samples For Students

Summary

His second opinion is: contracts say that lawful it is to obtain a thing that costs more than the thing’s price. When a buyer decides he needs some things he looks for a better price that is lower, but not higher. And a seller needs to sell things at a just price. The price of things is their just price. If one person cheats other person, it means they injure these persons. The author thinks that in contracts one way dealing is accepted, not double dealing.
Another point of the author is that buying and selling can be advantage too. An advantage ...

The e-commerce trend in marketing

The digitalization of nowadays world is on the highest level of all times. This trend is connected to each segment of business and marketing is not an exception. Globalization processes and deep diving into the digital world changes business models even in huge multinational companies. One of the brightest examples of digitalization is e-commerce segment, which become a real leader of retail industry in the last few years. People love to buy online because of simplicity and higher level of comfort (the main principle is “anytime + anywhere”). Moreover, e-commerce segment become one of the main fields for international marketing ...

Psychology

In the advertisement of Cadbury Bournville, the main product is a dark chocolate. Thus, this advertisement is a perfect advertisement that is based on a creation of needs. This dark chocolate is made by Cadbury and is quite popular in the UK. This advertisement is intended to market a chocolate among the consumers. The advertisement appeal the viewers at a physiological level and this can be concluded by the act of the main protagonist of the advertisement who choose to throw a cocoa bean in spite of showing that he/she is crying for not been chosen to be a part of the dark chocolate. Here comparison ...

Introduction

The share has a nominal value and the market price. Nominal shares (nominal value) is a sum of money designated for the shares and reflects the share of the authorized capital of the company attributable to one share. The nominal value of a share is a particle of the authorized capital of the company, and it is carried out in proportion to the payment of dividends (Brockman, Mossman and Olson, 1997). Yet, with this amount of authorized capital amount corresponding to its shares may vary depending on the size of the nominal value of one share. If the value ...

Psychology: Luxury Goods

Psychology: Luxury Goods

Executive Summary

Luxury products is a niche segment of marketing and is not focussed not pricing strategy alone. To effectively market these products, it is important to understand the psychology of today’s youth towards these products. The paper reviews the article “The behaviour of the young towards luxury products” written by Allérès in 1999, in the context of understanding consumer behaviour.
The review of the article establishes three points. First, the young people do aspire for luxury products. Second, the youth is familiar with luxury products and effortlessly recall names of the famous luxury brands. ...