Article Review on the Impacts of Deception in Marketing Research
The article relates to the degrading ethical standards in marketing research. Many marketing researchers find it necessary to give misleading information to their study participants, which often lead to potential negative consequences of deceptive marketing practices.Theoretical critique The article provides a conceptual starting point, where managers can develop a complete understanding of deception in marketing research that includes ethical analysis from a theoretical point of view of consequentialism. Methodological critique The method used by the researchers is valid as it sets the necessary ethical standards for a theoretical point of view; hence it provides the correct conclusions.
This research provides practicing ...