Caterers Business Plans Samples For Students

Introduction

An important thing to note about the hospitality and tourism industry is the fact that it is one of the most versatile sectors which is subject to change based on the environment in which it is founded. This is based on the fact that unlike many other industries across the world, the hospitality industry is highly affected by changes as a result of the internal and external factors that influence and affect its existence; this is based on the fact that the industry is characterized by highly perishable products and services, this means that it is mainly based on the ...

- Situaational Analysis (SWOT) ------------------------------------------------------------3
- What are the Influences on Purchase Process? ------------------------------------------4
- Psycho/ Situational/ Socio-Cultural-------------------------------------------------------5
- What are the Characteristics of the Industry? -------------------------------------------5
- How Clear is Your Value Proposition? --------------------------------------------------6
- Marketing Mix (Product, Promotion, Price, Place) ------------------------------------7
- Market Size and Growth Rate? -----------------------------------------------------------9
- Convincing Data on Market Characteristics---------------------------------------------10
- Clear Financial Projection for First Five Years------------------------------------------11
- Clear Sales Volume in Canadian Restaurant Industry---------------------------------12
- How Sales Volume has Changed Product Life Cycle----------------------------------15
- References------------------------------------------------------------------------------------16

Situational Analysis

Strengths
One of the ...

Executive Summary

Welcome to the next paradigm of event planning! Happy Events is about to redefine excellence in event planning in the Saint John market. While we are strong believers in the “old school” values of hard work, putting the customer first, and paying attention to every detail, we also have access to the most up-to-date software applications to bring a synergy to your event that will make the whole affair seem effortless – and we will produce the same superior service every time.

Happy Events is an equal opportunity event planner – we work with events ranging from 20 guests to 2,000. We ...