Red Bull Case Studies Samples For Students

Red Bull was established by Dietrich Mateschitz in year 1985. Company introduces energy drink exclusively in Austria in year 1987. After five years of exclusive operation in Austria Market, Company expanded its business in European market. Company decided to slowly enter into foreign markets in order to create buzz and anticipation. This paper intends to analyze brand equity and other related aspects of Red Bull.

Answer 1

Brand Equity
Brand Equity reflects value premium earned by the company from its product that has well recognized and establish brand name in the market as compare to competitors. Company creates brand equity ...

Marketing Strategy

Red Bull organization is regarded as main energy drink provider that is distributing its products throughout the world. Red Bull is an international organization that is trying to market Red Bull Energy Drink. The mission of red Bull here is to enter into market of Hong Kong. Hong Kong is selected because it is located and China and China has successfully entered into the global market, and has provided several opportunities to international organizations to conduct their business in China. Further, China has also opened several platforms for businesses in order to facilitate them to enter into the Chinese ...

Market strategies are effective when they identify and understand the audience and select appropriate channels to reach their audience. Effective marketing also differentiates itself from competitors. . Red Bull has accomplished these effective strategies, not only by using traditional modes of marketing communications, but also in using non-traditional strategies.
Traditional strategies of marketing communications include the use of magazine advertisements, television spots, billboards and direct mailing of information or samples. Promotions through the use of discounts, rebates, contests, events and sponsorships or endorsements are also traditional methods. Non-traditional methods may include the creation of an entire magazine or the promoting ...

Want Beverages strengths

Want Beverages is a beverage company based in Burlington, Ontario owned by Bill and Angela Moffat. Even though the company owners could clearly picture where they want their company to be in the next few years, they are not sure of the means of making it get there. Strengths are those attributes that will enable the firm to increase its sales to a level that will ensure success in achieving its long-term goals. The firm operates in a dynamic industry, which requires it to position itself to achieve a competitive edge over other competitors (Fredrick and Gary, 2011).

The Moffats have represented various ...

Introduction

Coca-Cola is a giant in the soft-drink industry. It is an autonomous company that traces are foundation from 1886. Coca-Cola came to existence after a pharmacist called Dr. John S Pemberton from Atlanta came up with a refreshing drink that was sold at soda fountains. Later, Frank M. Robinson named the refreshing drink ‘Coca-Cola.’ In 1992, Coca-Cola produced PowerAde as the official refreshment drink in the Olympic Games. By 2007, Coca-Cola ventured in the production of energy drink and vitamin water has made the company profile improve significantly. Despite the challenges that are experienced in the industry, Coca-Cola company is known to ...

Energy drink is among the alternative beverages that have shown rapid growth in the beverage industry in the mid-2000s in the United States. As a response to the declining demand for carbonated soft drinks due to shifting consumer preferences towards beverages like energy drinks, sports drink, bottled water, fruit juices, ready-to-drink tea, vitamin-enhanced beverages, ready-to-drink coffee, and other types of beverages, PepsiCo had relied on these alternative beverages for its sustained growth in mature markets, and prospectively, market expansion for alternative beverages to emerging international markets.
In 2009, PepsiCo led in the beverage industry in most beverage categories other ...