Q. 1: The article discusses the role of a sales manager in the relationship selling process. This is achieving by exploring the five critical components that entail management of the relationship selling process. The performance of a salesperson is examined in the article based on the perspective of the manager and the salesperson. Role perceptions and motivation are termed as the key elements in management of salespersons in an organization. The recruitment and selection of a sales force in an organization is investigated in one section of the article where the objectives of sales training and various training techniques ...
Sales Management Case Studies Samples For Students
3 samples of this type
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The SFS business from all indications is a business entity that surpassed all odds to become a marketing push. Being able to win businesses ordinarily, would mean that the company does well in the market. SFC as a company has a human resource that is vibrant and stable (SFC, 2014). This is evident in the manner in which the employees are enthusiastic about the things that concern the company in terms of sales and the benefits that come into the company. A company that has employees who put more effort has never failed to impress the market scene. Consequently, SFC has a management that ...
Table of Contents
Introduction..3
Marketing Briefing Document3
A. Importance of Maintenance of Relationships with Clients..5
B. Suggestions Regarding Improvement of Relationships with
Clients.5
A. Evaluation of Issues Faced by The Creative Agency..7
B. General Recommendations.8
The current paper relates the case study of The Creative Agency, further named The Agency. The Agency faced several problems which are to be solved urgently since it is on the verge of bankruptcy. The Agency management applied to the experts for advice.
The paper represented here contains four parts. The first part is a marketing briefing document. The second ...
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