Article review: corporate culture
This article looks at the various ways through which organisational culture can be changed. It also acknowledges the difficulty in changing an organization’s culture and goes on asserting that the culture of an organization constitutes various facets including set goals, peoples’ roles, organizational processes, different values and variant communication processes.
This essay provides a review of this article by focusing on the central theme of corporate culture change. The article focuses on the dynamics involved in changing the culture of an organization. In its introduction, it confirms the fact that it is not easy to change the organizational culture because of the interlocking facets it comprises.
The article says that the different elements of the corporate, organizational culture act mutually to reinforce the corporate system. The elements act together; hence make it difficult to change the corporate culture. The article says that any attempt to change an organizational culture ends up rewinding itself to the pre-existing culture.
Further, the article asserts that changing a culture of an organization remains a large scale task and will require all the organizational tools for changing the minds of all the parties involved in the process. However, the article claims that the order in which the elements are deployed play a critical role in the probability of success in the change process.
The article asserts that the most success strategy commence from leadership instruments. It also includes a vision for the corporation. The article says that it is imperative to consider cementing the current change with the administration tools.
The article highlights common mistakes that the management makes while trying to institute changes. It adds that the challenges are common in successive efforts in changing organizational culture in world institutions like the World Bank. Importantly, the article provides a case study regarding the difficulties of organizational change. It cites the challenges in the World Bank as the case study.
Reference (article source)
Denning, S. (2011, July 23). How Do You Change An Organizational Culture? - Forbes.
Information for the World's Business Leaders - Forbes.com. Retrieved July 31, 2012,