Publicity Literature Reviews Samples For Students

Introduction

In the agile environment that characterizes the prevailing markets, the survival of companies depends on publicity and advertising (Marder and Lindvall, 2014). The two elements are particularly significant in the building of strong company brands worldwide. Publicity is described as a “non-personal communication” that employs modes such as tapes, films, photographs, newsletters, feature articles, press conferences, media interviews, and press releases (Marder and Lindvall, 2014, p. 1). Although publicity can have positive impacts on a business and strengthen brand equity, negative publicity may have adverse consequences for the company. Typically, negative publicity refers to damaging information that tends to ...

Literature Review

Literature Review
Automobile is an essential means for social and economic mobility. Cars in particular have brought convenience and transportation benefits and became a significant symbol of culture, innovation, and progress. However, the proliferation of cars presents several opportunities for criminal activities such as theft. Key cities in the United States are experiencing high prevalence if car theft cases and among the regions with the highest rate of cars stolen is the Dallas Country in Texas. Due to the imminent increase in car theft cases in the area, local law enforcement units are finding more effective anti-car theft solutions ...

Institutional of Affiliation

Chun-Ping Changa and Chien-Chiang Lee research to identify whether presidential approval varies with the economic performance of a country have found out that people approve more of regimes as their economic performance is. This nonlinear relationship identifies that presidents whom the economy performs best when they are in power will receive more approval than those who the economy goes downhill. Due to the recent unemployment rates and recession and raising debts of Americans President Barack Obama popularity had been going downhill, the little unpredictability of the economy results to quick reaction from Americans than any other incident. Voters have ...

The growing plethora on the debate regarding the act of compensating collegiate student athletes has interest not only sports aficionados, the academe but the society in general. Many people question the practice as somewhat inappropriate and a precursor to encouraging the youth to lose focus on their academics and their primary purpose for education. Many believe that students are being lured to participate in sports because of the financial reward that they can get from becoming a student athlete. Thus, students’ priorities are divided because of this practice. In addition, many assumes that when a student deemed that the rewards of athletic ...

Introduction:

“To kill a mockingbird” is a luminous piece of literary work by Ms. Nelle Harper Lee. The novel was written in the year of 1960 wherein author portrays her childhood memories beautifully in the novel. The theme of the novel revolves around some serious issues including racism, rape, gender, audacity, empathy and inequality in American Lower South. The characters depicted in the novel are inspired by author’s family members and neighbors. The lead character Scout Finch is inspired by her father Atticus Finch. The Novel carries lot of humor and tenderness regardless of serious issues. The work done by author ...