Dior Reports Samples For Students

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Brand Analysis: Marketing and Communication Strategy - Dior
1.Introduction
Fashion industry is indefinite and multilateral in respect of beauty of colors, fragrance and apparel. The report is going to discuss the French based fashion brand DIOR – part of Louis Vuitton Moet Hennessy, the world largest luxury group. We shall discuss in brief; the company’s background along with its achievements, challenges and future scope in the fashion industry. The main focus of our discussion would be the Brand Analysis, which will include the marketing, communication and brand strategies adopted by Dior to reach ...

I Сompany description

Nature of the Organization

Michael Kors is an American brand created by Michael Kors, at the age of nineteen. The story begins with the development of a collection of clothes he sells to the famous boutique Lothar's in New York. He wins the recognition of the press specializing in fashion, which allows him to know and to introduce it in this very closed universe.
Encouraged by this initial success, the young man decided to start own label in 1981. That same year, the brand releases its first collection of women's sports clothing, a collection not quite sport, but rather chic ...

Background

Bulgari is a leading Italian brand of jewelry. Headquartered in Rome, Bulgari was founded in 1884 as a single jewelry shop by the silversmith SotirioBulgari. Over the years, the company has diversified its product range by carefully entering into the product lines of luxury bags, skincare, fragrances, watches, accessories,and even hotels. In 2011, the company has been bought by the number 1 luxury group of the world LVMH Moët Hennessy Louis Vuitton SA (LVMH). In 2011, Bulgari reported a turnover of more than 1 billion Euros (Rathore, 2013). Bulgari has 295 stores worldwide. 45% of its revenue comes from Asia, ...