Gong Reports Samples For Students

Introduction

Multinational companies, in their objective of developing business practices, increase profitability and overcome any problems associated with the saturation of their existing markets, expand their operations to an international platform. When a company makes a decision of marketing its products at the international level within the field and the theory of international marketing, a principal decision is related to standardization and localization.
A company has to decide whether to use a standardized marketing mix with a single marketing strategy all over the world, or to adjust the marketing mix and strategies for fitting into unique and distinct dimensions of every single local market. ...

Brief Сharacteristic of the Hotel 3

Accomodation and Additional Services 4
II. Revenue Management Techniques 4

Conclusion 6

Description of Shangri-La Hotel
Brief Сharacteristic of the Hotel
Shangri-La Hotel is located in London on St Thomas Street. It is the well-known 52-floor building, from which excellent panorama is opened (Trip Advisor, 2016). The colourful galleries of Tate Modern and architecture of St. Paul’s Cathedral are located near the hotel. There are GONG bar and swimming pool on the 52th floor of the hotel (Official Site of Shangri-La Hotel, 2016).
The hotel offers one hundred and eighty five guest rooms and seventeen spectacular suites. Main features of ...

Luala Street Concert is an annual event that took place this year as well at Hanoi on 5th May 2013. Although the event carries a traditional music fest look, however it became famous effective 2010 and has gained a lot of appreciation in the past two years. This concert has provided a fantastic experience to the audience and specially due to the fact that even after there is a rising demand and preference of the western music, such an event has been greatly successful in providing the cultural importance of local folk music and how phenomenal it can be when played with modern ...