Sensationalism
This media strategy is employed by mass media through editorial bias. The topics and events in the news stories are often overhyped with the intention of increasing readership and viewership numbers (Dye, 132). As a media strategy, sensationalism includes reporting on matters that are generally insignificant. Events that do not have any impact in the society are also discussed. In doing this, the journalists offer a biased perspective, presenting the news in a tabloid or trivial manner to get the attention of other people. In most cases, this is against the standards that guide professional journalism. In practice, this has happened in ...
