New Product Term Papers Samples For Students

IFTC entrepreneurship plan

Changing lifestyles present an immense opportunity for Instructional Fitness & Training Center (ITFC) to grow its bottom line. Changing lifestyles are increasingly geared towards healthy living, which is illustrated by the increased focus on health issues such as obesity (Fitness Industry Analysis, 2016). Introducing a line of business dealing in sports nutrition and diet products is therefore an innovative idea. This is because it not only provides a complementary product but also ties in well with the goal of most of the business’ clients, who are primarily fitness enthusiasts to maintain a healthy lifestyle as exemplified by their dedication to ...

Executive Summary

Leaping Lizard is a new company in the beverage industry that has introduced the new Leaping Lizard drink. The company has a strong mission, which is to offer clients with every day solution to their endeavors and at the same time provide them with energy. The energy drink motivates individuals who work early in the morning and late at night (Hardy, 2010). The company’s choice of introducing energy drinks had led to competition from other companies. These companies include Red Bull and Monster and other similar energy drinks producing companies in the market (Paul, 1997).

Current Marketing Situation

Leaping Lizard is a purely is purely ...

The Great Debate is whether or not, “Looking for the Next Big Thing,” is a worthwhile strategic approach or not? The answer is that it is certainly one of many strategic approaches that a company or management team may choose to use to succeed in today’s business world. There are five main aspects to consider when looking into, “The Next Big Thing;” (1) How is it found?; (2) What is the best way to look for it?; (3) Is there a new one every week?; (4) Is the person managing it capable of doing so?; (5) How is ...

- Introduction
As with many business establishments attempting to launch, innovative ideas involved promoting a component to an existing product instead of an entirely intact product. When the two Steves (Steve Jobs and Steve Wozniak) had an idea for personal computers, their first intended Apple model was basically designed for computer graphics users. But it was only until the last decade when Apple expanded into various intricate devices, let alone computers. It found its way further into the computer market by becoming a consumer goods company to enhance its branding, rather than keep itself as a computer service provider which is ...

Introduction

In the current assignment the participators were asked to ‘learn by doing’ and to operate a real business. They were asked to tackle the real issues faced by these businesses in the real world and produce a successful company. They were asked to focus especially on the brand advertising, market share as well as sales productivity of their company. It was found that perhaps the most important requirements of any company are successful advertising campaigns and product quality.
Over 6 quarters of our simulation we were told to go through a simulation course which helped us in learning how ...

EXAM REVISION QUESTIONS

Exam Revision Questions
Question 1
Strategy entails the criteria of using strategic forces to implement approved plans in the most effective manner as possible. It includes the use of a company’s resources and skills to realize the detailed plans by achieving the intended but best results. Many a times, strategic plans hold the highest probability of success because organizations execute the right actions at the right time. On a wider perspective, strategies are used to develop substantial values for organizations. There is no doubt that every successful company has a success story behind it. Simply put, the concept of strategy ...