Destination Theses Samples For Students

ABSTRACT

Brand image or identity refers to the view or perception of a brand not only based on its offerings and services, but also on its values and culture as perceived primarily by consumers. Organizations may utilize brand image to accomplish its goals or objectives by structuring an image that is interesting and acceptable to customers. In recent years, one of the ways that organizations consistently market or advertise their brand involves social media. The primary objective of this research study is to explore best practices in social media marketing towards brand image or perception management. To obtain data, the researcher ...

Introduction

Nanaimo is popularly known as harbor City for several reasons. It is British Columbia’s sixth-largest city and has a series of attractive sceneries. The attractive sceneries serve as the major tourist attractions in the city. The city extends like a long, slant finger which is located beside the east coast of South-central Vancouver Island (Lee and Sainsbury, 2011). Tourism is a significant economic initiator for the Nanaimo area. The economic benefits of tourism are broadly spread all over a network of businesses that sustain the industries with the provision of goods and services. Tourists are drawn to Vancouver Island’s natural attractiveness ...

Executive Summary

China is a very attractive gaming destination in the Asia Pacific region. This city attracts a large number of tourists and international visitors. It has also seen a rapid growth in the establishment of large gaming companies, ever since liberalization for gaming operators in 2002. This must have actually spurred economic growth, and boosted SMEs, which are the economic growth power engines. This paper explores the role of SMEs in an emerging economies, the role of manpower in SMEs, as well as understanding the key success factors of the SMEs in China.

Introduction

SMEs are the growth engines for any economy in the ...

Introduction

In the recent past doing business beyond the borders has been the wish and struggle of most organizations in the world not only for profitability but also to caution the business against the domestic uncertainties. This has driven the motive of multinational enterprises (MNE). Recently the urge of going global has made many businesses to venture into new overseas markets leading to foreign direct investments (FDI). Presented in this research is an able overseas market for the Dutch stroopwafels manufacturers in Yangling. As a way of satisfying the growing demand for their product, they are presented with a virgin opportunity which ...