Chapter 3: Methodology
3.1 Research Design
“A research design is a framework or blueprint for conducting the business research project. It details the procedures necessary for obtaining the information needed to structure or solve business research problems.” (Green Field Online Research Center, 2009). Choosing the right research design depends on the topic at hand, and whether a hypothesis is available, initially or is to be deduced from the literature review and primary research itself. This research design approach has been carefully selected, in order to match the topic. Three in depth interviews have been conducted with experts on the topic, their expert opinions ...
