Question 1: what do you consider the main advantages & disadvantage of print advertising for those airlines that still use it as a part of their marketing communications strategy?
Marketing is that function of a business which is responsible for identifying customer requirements and making collaboration with other functions of the business to satisfy them. Advertising is a subset of marketing. It is a way through which a company reaches its customers or potential customers to convey the product offerings and how that product offering is differentiated from others companies offering same products or services.
- Print Medium: Magazines, newspapers, posters etc. - ...
