Essays on Alibaba Group

Introduction

Customer experience management (CEM) is an important strategy that focuses on consumer perspective as it seeks to meet consumers’ wants more efficiently (Arineli & Meirelles, 2015). The primary objective of CEM is to enhance customer loyalty and restore constant interaction between clients and the firm products. The Fashion industry is diverse and has been characterized by increased competition over the recent past. This study appreciates strategies used by service firms in the fashion industry to develop customer experience management. The paper focuses on Alibaba, which is an e-commerce business with different platforms used by companies to support online shopping.

Main Body

Customer ...

Information technology is an essential tool for the development of an organization. Technology assists companies in their operation. The use of technology is especially crucial in the management of global organizations. The technological advances assist these organizations to avoid crimes and errors committed through technology. Mars Inc. is one of the companies that have embraced technology in their operations. This paper is set to research on Mars Inc. and its operations in the global market. Additionally, it analyzes the technological advancements employed by the organization in its operations.

The History of Mars Inc

Mars Inc. denotes a private company owned by the family of ...

Corporate Activities:Alibaba Group

About the paper Corporate finance activities are now deeply embedded into the core business environment of any business entity. Be it for the quest for growth, additional capital or corporate governance, all such crucial decisions are related to the environment of corporate finance. To learn more about such business aspects, in this paper, we will discuss two corporate finance activities undertook by Alibabe Inc. These two activities are related to mergers and acquisitions and alteration to the capital structure of the company.

Mergers and Acquisitions: Alibaba to Invest $1 Billion in E-Commerce Startup Lazada

On 13th April, 2016, Chinese Internet giant Alibaba Group Holding Ltd. announced its biggest every overseas acquisition ...

Company Background

Alibaba Company was founded by a former Chinese English teacher, Jack Ma, together with other eighteen partners, in 1999. Way back from its founding, the corporation was sustained by a belief that, within the global and the domestic economy, the internet would allow upcoming businesses to influence technology and business innovations to compete fully and develop. Since the unveiling of the company's first website which assisted entrepreneurs, exporters and manufacturers carry out international sales and marketing processes, the company has taken the lead in mobile and online commerce. In contemporary e-commerce marketing, the corporation and its associates manage and ...