Essays on Apple Mac

Role Consumer Research and Branding In Marketing – Case Study of Apple Inc

In the current competitive global business environment marketing plays an imperative role in the success of business organizations. Effective marketing entails comprehensive research on the market and the consumers. A marketing plan is considered to be a strategy through which an organization seeks to create and increase the level of demand for its products. This paper seeks to explore some of the imperative issues pertaining consumer research and branding in development of an effective marketing plan. Purchase decisions by consumers are based on various factors which consumers consider. In addition, an organization has to ensure effective development of the brand ...

Following a survey that was conducted by the marketing department, it has come to the attention of management that there is a need to formulate a new integrated marketing communication plan. This plan is supposed to enhance the marketability of all Apple Inc. products through innovative promotion mechanisms. The development of a new integrated marketing communication plan will be headed by the marketing department and the entire project will be coordinated by the director of marketing of Apple Inc. All the members of staff are encouraged to present their suggestions and recommendations on factors that need to be considered in the development of ...

Trojan Virus

A Trojan virus is a malware that performs malicious functions under the pretext of a desired action, and it can harm the computer or compromise security. At present, inventors of Trojans continue to release new variants, in order to see the virus remains ahead of detection and retain its continual grip on computers with the malware. Sinowal Trojan is among the most recent Trojans. Sinowal poses solemn threats to every person with an internet connection since it works secretly through a common infection scheme called drive-by downloads (Shiels, 2008). Internet users obtain the infection without recognition when they open a website that ...