Essays on Boost Juice

Question 1: How does Boost differentiate its products from those of its competitors?

Boost Juice Company has been sensitive on its products by ensuring that its products are outstanding in a competitive juice market. The first element that is evident in the company is brand equity. The company has selected an outstanding brand name that is attractive to consumers. The name boost may be used to define the role the juice would play in the body of the consumer. It shows that the juice has nutritional value to the consumer. Therefore, the name would play an extremely critical role in attracting consumers to the product (Buttinger & Vallaster, 2008). The name of the company ...

SWOT Analysis

Strengths: Creation of alliances with other strong and popular companies is a chief plus point for Boost Juice as it brings in new customers.

The juice we offer is original implying people will return to us to obtain it.

Boost Juice’s international operations mean a larger customer base as well as a larger part of the global market. The online presence of Boost Juice is strong, implying it is ahead of the competitors. Weaknesses: A serious weakness for Boost Juice is the fact their juice is of low quality, meaning consumers can have higher quality substitutes.

Outdated technologies hold Boost Juice back and limits their success, when the competitors use more reliable technology.

Boost Juice is in a low financial position, making it weaker than the competitors. Boost Juice's underdeveloped chain ...

Introduction

Entrepreneurship is an important business aspect that has helped bring new businesses in the world. Entrepreneurship is important and should be embraced by many students. It is entrepreneurship that has helped people get new employment because entrepreneurs create these new opportunities. The path that an entrepreneur takes in the entrepreneur life will depend on the environment and the personal issues that they value. This is something that will be looked into in this paper. The paper will also focus on personal evaluation of the entrepreneurship skills that I personally have and those that I should develop. It will also ...