Introduction
Our supermarket chain sells “regular” and “lite” variety of two brands of soda X and Y. At any given time and at any store, each brand of soda can potentially have either no promotion whatsoever or a “price promotion” and/or an “in-store promotion”. We are to prepare a business report on our product’s current pricing structure and proposed pricing mechanism aimed at increasing profitability of your product line.
Discussion
In the pivot table, we can infer that when the Lite brand of X used in-store promotion, the Lite brand of Y chose not to have the in store promotion (83% compared ...
