Strategic Messages to Different Stakeholders
Key message to executive: Introducing a new CEO Objectives: Issues: According to Koyne & Koyne (2007), the executive should know that the new CEO and managing partners are likely to reorganize the company through layoffs and dismiss top management. However, the top management can tell the new leaders that they want to help them achieve implement the changes. Porter, Lorsch &Nohria (2004) established that CEOs should focus on managing the organizational structure and not on daily operations. Additionally, the CEO at BrightStar should understand that his position does not give him the right to lead or a guarantee that the ...
