Essays on Cirque

In my point of view, Cirque du Soleil has effectively incorporated various cultures into their performances. In essence, the company has been one of the most successful companies in the global circus industry thanks to its successful incorporation of diverse cultures into their performances. In fact, Ghazzawi, Martinelli-Lee, & Palladini (2014) maintains that the company has continued being among the most prosperous corporations in the entertainment industry history. It is vital to note that the diverse cultures continue to contribute significantly to the performances of the company. In essence, the artists from diverse cultures help the company provide exceptional performances ...

Introduction

Apart from technology, efficiency, and knowledge transfer, the other factors that made Cirque du Soleil a leading player in the circus industry include creativity and effective leadership. As a matter of fact, creativity is one of the company’s driving forces. Cirque du Soleil’s creativity culture has helped them remain on the top of the competition in the circus industry. It is important to stress that creativity drives the performances by Cirque du Soleil's artists. According to Carone (2012), the Cirque’s brand of creativity is communicated at every touch point. Ideally, this explains why creativity is essentially ...

Introduction

Cirque du Soleil, an artistic company, was started by a group of performers led by Guy Lalberte in 1984 (Nainotna, 2016). The company performs all over the world. One of the most critical competitive advantages for Cirque du Soleil doing international business is increased efficiency and quality. The exposure of the company to different international markets essentially encourages increased efficiency. Besides, in an attempt to stand out on the international stage, Cirque du Soleil always ensures that its performances are of high-quality. According to Twarowska & Kąkol (2013), growth or expansion is one of the reasons companies go global. ...