Essays on Club Card

ABSTRACT

The businesses today have identified the need to focus more on customer and the key to retain customer is through development of customer relations. CRM or customer relationship management is based on the idea that loyal customers are profitable for the company. The loyalty has been identified by several researchers to be linked to the level of satisfaction of customers. Organizations require attracting the customers, developing relations so that satisfaction is ensured and retain customers by maintaining the relations. Due to intense rivalry and competition, businesses require focusing on building stronger customer base by promoting goodwill and providing them ...

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Introduction A credit card (BC, BCard, Bank Card) is a plastic card that is tied to one or more accounts with banks. Used to pay for goods and services, including through the Internet, as well as cash withdrawal. Cards are debit and credit. Debit cards are used for the disposal of his own money, located in the current account in the bank. Credit cards are used for the disposal of the bank's money, that when making the payment automatically taken from the bank on credit (which is required to repay ...

INDUSTRY OVERVIEW

Retail industry of UK is huge in size and contributes significant to the overall world GDP. Despite being huge retail section of UK is highly competitive and companies are constantly striving to provide improved product and services to their customers in order to gain greater market share. The retail industry has to combat the impact from the change drivers of segment itself as well as related segment. Moreover, other factors that have been posing impact include shift from brick retail section to clicks, change in lifestyle, demographics etc. (SAS, 2012). There are many factors that have put impact ...