QUESTIONS
The Vodafone’s key performance indicators (KPI) table reflects that recession has made some impact on their performance during 2009 when compared to their prior performance report of 2007 and 2008. The economic downturn has affected Vodafone’s performance in the areas of service, data revenue, and operating profit. Both service and data revenue keep declining even though the number of mobile customers has increased by 42.1m. The lower growth in the usage and decrease of new customers from 39.5m to 33.6m could have reduced the service and data revenue by 0.3% and 25.9%. However, Operating profit has increased ...
