Marketing
Introduction Studies on marketing employ primary and secondary data. Ad hoc surveys are conducted to collect primary data and secondary data is collected from prior data in the form of official statistics, works of scholars and the like (Tasic & Feruh 2012). According to Booth, Colomb & Williams (2008), ‘Primary sources provide the raw data that you use first to test the working hypothesis and then as evidence to support your claim’. Primary data is advantageous because it is relevant and original and hence the level of accuracy is high. Primary data may be garnered by a number of manners ...
