Essays on Gefen

UNIQLO Marketing Research

As one of the most lucrative industries globally, fashion has attracted many companies. One such companies include UNIQLO a Japanese company located in Yamaguchi. The company offers different types of cloth brands to local Japanese people, the Asian region and other consumers globally. Singapore is one of the biggest markets for fashion wear with many companies in operation and new ones seeking on entry strategies. Considering the strategic importance of the country to UNIQLO, it is essential for the company to conduct a marketing research to establish what influences consumers decisions to purchase different fashion brands. According to Shen ( ...

Introduction

Online shopping is defined as the act done by shoppers, who are in the middle classes or upper classes, when they use an online platform to order for the goods they require (Weber, 1978). Weber (1978) adds that online shopping for most people is linked with social status, but he adds that this idea is not to be confused with social class stratification. To back this connection of online shoppers with social class, Corrigan (1997), also affirms that societal factors primarily influence the actions of these online shoppers. I therefore argue that there is a major impact on consumption ...

MANAGEMENT OF E-COMMERCE

Management of E-Commerce Introduction The improvement in technology all over the world has led to the adoption of E-Commerce in the businesses. According to Andam (2014), E-Commerce is the use of electronic systems and the internet to facilitate selling and buying of goods and services. Grandon (2004) is of the opinion that the Electronic Commerce started forty years ago but currently through the day to day innovations, many firms and individuals are entering the market through the internet. In the work of Demirel (2011) businesses incorporate the use of Electronic Commerce to offer its goods and services in a ...